EF Academy Rebranding
EF Academy stands as a transformative education, offering an international boarding school experience across three campuses in Pasadena, New York, and Oxford for students 9-12 grades. It is based on a total immersion learning, fostering a truly global environment with classmates from over 60 countries. At the heart of EFA philosophy is personalized education, and prioritiying the mastery of skills over the mere memorization of facts, ensuring the students are equipped for success in an interconnected world.
4 weeks
Brand Designer
Art Director, Global Head of Marketing
Goal
The goal was to rebrand to freshness, modernity, dynamism, and playfulness into the visual identity, ensuring alignment with the gen Z target audience. Balancing contemporary appeal with an enduring commitment to academic excellence proved challenging, culminating in the creation of a cohesive and compelling brand narrative for EFA.
Challenge
Being the only designer on the team meant managing a high volume of print and digital assets while collaborating with stakeholders across different markets. I also played a crucial role in optimizing ad creatives for performance-driven campaigns.
Immersion
EFA has its core is total immersion. Every aspect of the international high school experience is highly individualized, totally hands-on, and in a global community of 60+ nationalities.
Blog
Entrusted with defining new brand guidelines, my responsibilities extended to applying them in the redesign of the school's blog.
